I’ve had a few members ask this question of me in the past few weeks. I’ve had even more sit down and discuss what is the social media platform they should concentrate in. So, let’s break down the stats, what population are on social media, and how many of them are mobile?
Is “Emotional Marketing” the Best Way to Connect with Customers?
According to the Small Business Association, “All humans feel four basic emotions: happy, sad, afraid/surprised, and angry/disgusted.” Of course, no business wants to spur feelings of disgust or anger with their customers, but as the SBA adds, “creating strong emotions—either positive or negative—can help build a bond between your customers and your business,” which is definitely a goal all businesses share.
If you’re looking for a stronger connection with your target audience, here are tips on emotional marketing that might resonate with your target audience…